Imagine a tasty microbrew that is made using natural ingredients, green strategies, and energy-efficient equipment. Now imagine the marketing and branding that could distinguish this frothy beverage...
The call-sign of the brewery is to clean out and reuse a motley mix of old beer bottles, regardless of their shape, size, or color. If you're a large brewery that can buy back their old bottles from cleaners/recyclers/sorters, there is some incremental cost there. But if you took any ole' bottle you could get, cleaned it up, and dropped your beer into it...you could save a lot of money, do a lot of good for the environment, and create a catchy niche in the consumer's mind.
You could print one simple, recognizable label (from recycled materials) and slap it on the endearing assortment of decanters.
CATEGORY: Entertainment / Business Idea
IDEATION: May 13, 2009